Fonte: Cuadernos de Turismo; No. 46 (2020): Julio - Diciembre; 395-421
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Resumo: The irrigated areas of Bajo Segura, and more specifically the emblematic area of ??Huerta, have been the object of urban-real estate development until the onset of the economic crisis at the beginning of the 20th century. A territory with a marked tourist duality, inasmuch as it presents a very consolidated and dynamic coastal and pre-territorial space, compared to an interior in which agriculture has a prominent weight and where its municipalities, for years, have tried to access this market. Objective pursued through the development of opposing policies, since, on the one hand, they promote tourist-residential enclaves and, on the other, they bet on the cultural promotion of its most characteristic irrigated landscape. The study addresses this last approach and analyzes the failed attempt to create a product with a direct impact on the agricultural areas of the region based, fundamentally, on knowledge and experience.