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SALZILLO, WITNESS TO A CENTURY. THE IMPLEMENTATION OF QUALITY IN THE MANAGEMENT OF A TOURIST CULTURAL RESOURCE
 
     
     SALZILLO, WITNESS TO A CENTURY. THE IMPLEMENTATION OF QUALITY IN THE MANAGEMENT OF A TOURIST CULTURAL RESOURCE
     SALZILLO, TESTIGO DE UN SIGLO. LA IMPLEMENTACIÓN DE LA CALIDAD EN LA GESTIÓN TURÍSTICA DE UN RECURSO CULTURAL


Autor(es):
Ponce Sánchez, Mª Dolores


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 20 (2007): Julio - Diciembre; 7-26

Palavras-chave:


Resumo: The implementation of quality in the management of a city?s cultural heritage favours the configuration of a new competitive offer in these spaces, which respond to the actual trends of demand. The aim of this paper is to demonstrate, by analysing the management of the exhibition «Salzillo: Witness to a century», how the cultural heritage is transformed from an artistic resource to a successful and competitive tourist product.