Periódico: Tourism and Hospitality International Journal
Fonte: Tourism and Hospitality International Journal ; Vol. 17 No. 1 (2021): September 2021 [28th Edition]; 53-74
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Resumo: In this article, the authors present the results of the study on the development of visual-spatial thinking and intelligence, within the framework of Gardner's theory of Multiple intelligences, as well as the work carried out by Novak and Buzan on concept and mental maps. With research of a descriptive type and quantitative approach, the measurement was made in 78 students of the subject Fundamentals of Marketing and Advertising of a Higher Education Institution (IES) in Colombia. The research shows that the use of this strategy constitutes a tool to enhance both spatial thinking and visual-spatial intelligence, as they stimulate mental imagery; the creation of images in order to explain an idea; the development of visual memory to execute and recreate previous perceptions; the improvement of the artistic and aesthetic sense; the practice to control fine motor movement; the practice of visual art, since there is retention of objects, figures, colors, proportion and perspective; among other core skills that characterize this type of intelligence
