Periódico: Tourism and Hospitality International Journal
Fonte: Tourism and Hospitality International Journal ; Vol. 10 No. 1 (2018): March 2018 [19th Edition]; 35-54
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Resumo: The present article aims to do an analysis of hotel restaurants from a consumer point of view in terms of funding strategy and client´s loyalty. To achieve this issue, we applied 200 questionnaires. We found the importance of loyalty as a main issue in modern times as well as efficient service provision. We also concluded that in this global and competitive word, loyalty programs must change their goals as hotel restaurants must change their positioning and solve some operational issues in order to succeed not only in attracting new clients but as keeping the other ones.
