Periódico: Tourism and Hospitality International Journal
Fonte: Tourism and Hospitality International Journal ; Vol. 10 No. 1 (2018): March 2018 [19th Edition]; 12-34
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Resumo: Social media nowadays makes part of thousands of people’s lives around the world, being it a powerful, influential and essential way to promote tourism at a low cost. However, the preference for a particular social network may differ according to the characteristics of the tourists, for example: age, gender or level of education. In addition, the present work intends to find out which social network is most used to plan a trip and if the information about the tourist destinations shared in this environment are relevant to the decision-making process about the options to be chosen for the accomplishment of the travel. The survey is based on the technology and communication in Tourism, developing a study that aims: to characterize the users of the social networks that use social media as a primary link to information, to identify the most relevant networks and to investigate the importance attached to the promotion of information about the tourist destination through these platforms.
It was found that most of the people find it relevant that tourism is communicated over social media, TripAdvisor is still the most used social media for traveling by the respondents.
