Periódico: Tourism and Hospitality International Journal
Fonte: Tourism and Hospitality International Journal ; Vol. 7 No. 2 (2016): October 2016 [14th Edition - EE]; 107-130
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Resumo: The purpose of this study is to determine the factors that influence the level of development of Corporate Social Responsibility (CSR). Changes that have occurred in organizations justify the role that CSR has acquired over time. Thus, certain scandals reflected by the media, related to some companies, have created a crisis of credibility that have led to CSR to be considered as a strategic variable, not only as a factor of success but of survival, with greater emphasis on corporate reputation considering the pressure from civil society and the need to give greater importance to ethical values. Even as a way for innovation and differentiation. For its contrast and taking into account the sample size, the Partial Least Square (PLS) technique has been used. The premises of this theoretical framework were verified.
