Periódico: Tourism and Hospitality International Journal
Fonte: Tourism and Hospitality International Journal ; Vol. 6 No. 2 (2016): April 2016 [ 12th Edition - EE]; 145-161
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Resumo: This article points out the origin and evolution of wine tourism investments in altitude regions of Santa Catarina (Brazil), addressing the recent production of altitude wines. We opted for the case study of wine Villaggio Grando that arouses attention for already receive about 2 thousand tourists a month. Santa Catarina is the second largest producer of Brazil's wines and offers traditional producing regions related to Italian immigration. However, investors involved in the production altitude wines are entrepreneurs and professionals active in other activities. The theoretical matrix used part of the analysis of socio-spatial reality, based on the concepts of Milton Santos, allied to the idea of complex André Cholley combinations. It fits in even the interpretation of Armen Mamigonian about the commercial strength and dynamism of small production in the areas of European settlement and the theory of Ignacio Rangel of duality that embraces different spheres of social reality. This case study has a qualitative approach and exploratory historical nature. Held bibliographical and documentary research, application of interviews and field trips. The wine tourism appeared as a marketing tool built and improved the winery Santa Catarina Villaggio Grando (VG). The activity is able to strengthen the image of altitude wine and in the case of VG represents 40% of its sales. In this sense, the company directors have shown interest in developing new facilities for the promotion of wine tourism, besides representing the dynamism that the small mercantile production of Santa Catarina it has imposed the areas of European settlement in southern Brazil.
