Periódico: Tourism and Hospitality International Journal
Fonte: Tourism and Hospitality International Journal ; Vol. 6 No. 2 (2016): April 2016 [ 12th Edition - EE]; 107-125
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Resumo: In contemporary times, health is becoming a relevant issue, from the perspective of understanding it from the motto of quality of life and not merely the absence of disease. Consequently, there are businesses that offer treatments for the welfare of the human being, being analyzed in the case of this article the vinoterápicos hotels, which essentially use products derived from wine and grape for aesthetic and health treatments. Thus, the main objective of this research was to understand the consumer logic that is embodied in hotel enterprise, characterized by the range of products and services from the wine therapy. To do this, it used as methodology the bibliographical and documentary research, as well as, the analysis of the consumer generated content in the online environment through the use of the Tripadvisor website, so was analyzed the comments posted in early 2015 about the vinoterápicos hotels belonging to the Caudalie Spas hotels chain. As a result of the research it has been found that consumers emphasize, predominantly, the scenery which the hotels are inserted, so the consumer logic for such services is based on the hotel environment and not, specifically, treatments aesthetic from the vinotherapy.
