Publicações de Turismo
Nova busca:        


O Google Trends como um indicador válido para as receitas da produção vinícola
 
     
     O Google Trends como um indicador válido para as receitas da produção vinícola
     O Google Trends como um indicador válido para as receitas da produção vinícola


Autor(es):
Gómez Martínez, Raúl
Plaza Casado, Paola
Prado Román, Camilo
Prado Román, Miguel


Periódico: Tourism and Hospitality International Journal

Fonte: Tourism and Hospitality International Journal ; Vol. 6 No. 2 (2016): April 2016 [ 12th Edition - EE]; 94-106

Palavras-chave:


Resumo: In this paper we review the concept and importance of wine tourism in our country, considering that despite being an alternative tourism has increased significantly in recent years. It is also a sector, the wine, which has risen because it has improved the quality of the wine; culture has spread around it, and the fashion factor. Through a panel econometric model will demonstrate how google search for wine in the countries that produce them have explanatory power about the revenue from this sector.