Resumo: The Cuxtal Ecological Reserve has an undervalued natural, historical, and cultural heritage; therefore, this study aims to propose five tourist itineraries within the reserve to promote its development. Using a mixed methodology, with directed questionnaires and interaction with key stakeholders, the itineraries and their characteristics were identified. Visitors are expected to follow the spatial arrangement of the tourist resources in a time-efficient manner to generate longer stays in the reserve.