Resumo: The region, as an essential notion of Geography, is a polysemic and imprecise term that qualifies any defined space which is spatially located and possesses an objective and collective significance. Regional geography studies the regions, the spaces which present a constitutive homogeneity as in this case the tourism activity. In the case of the country’s Cancun-Riviera Maya hinterland region, this area has hosted for more than fifteen years an intense effervescence of the tourism activity, and in many Maya towns of this region, local societies have ventured in tourism as their main or complementary economic activity. The importance of regionalization will be addressed through scale analysis, not only in the study and understanding of alternative tourism, but also through modeling based on the roles stakeholders play in the “turistification” of the rural spaces in a specific region.
