Resumo: The main objective of this research was to analyze the main themes included in the opinions about some of the most important tourist attractions in the city of Guanajuato, Mexico. Based on a content review in the TripAdvisor digital forum, it was attempted to better understand the way visitors communicate their experiences identifying the most meaningful elements in the places they visit. The main finding is related to the similar trend among domestic and international tourists when valuing their experience. The information of this study can be useful to identify the elements that contribute to building these perceptions.
