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Feminine empowerment and competitiveness: the case of the Tierra y Cielo restaurant in San Cristóbal de las Casas, Chiapas, México
 
     
     Feminine empowerment and competitiveness: the case of the Tierra y Cielo restaurant in San Cristóbal de las Casas, Chiapas, México
     Empoderamiento femenino y competitividad: caso restaurante Tierra y Cielo, en San Cristóbal de Las Casas, Chiapas, México


Autor(es):
González Macías, Carlos Jesús
Cuevas-Contreras, Tomás Jes´ús
Zizaldra-Hernández, Isabel


Periódico: Dimensiones Turísticas

Fonte: Dimensiones turísticas; Vol. 2 Núm. 3 (2018): Dimensiones Turísticas, 2(3); 48-74

Palavras-chave:


Resumo: This case study analyzes female empowerment through the entrepreneurial actions implemented by the owner of the Tierra y Cielo restaurant, in San Cristóbal de las Casas. Feminine leadership in this establishment is set by the local and regional competition performed with sustainable elements. The study revolves around gender perspective, competitiveness, and women’s development in the field of gastronomy. There is a qualitative approximation to this topic based on Rowlands’ three-dimensional model, through an in-depth interview with Chiapas’ culinary visionary, as well as a non-participant observation, and questionnaires to the staff. The analysis of results is done by contrasting the dimensional triad and the traits enhancing female empowerment, which define semantic networks and identify the evolution of empowerment and leadership in question.