Resumo: The objective of this work is to identify the integration of knowledge for process and organizational innovation in the family hotel business of Mazatlán, Sinaloa. Knowledge is a key resource that comes from different sources and internal and external links and that contributes to innovation in a globalized market. The quantitative description emanates from the questionnaires applied to four companies. The findings demonstrate the realization of innovation activities except for the introduction of external research and development, in addition the knowledge comes from free and internal sources. It is concluded that these companies avoid risks to innovate because of the cost of buying knowledge.
