Resumo: The use of natural resources has become a new way for residents to obtain incomes; however, these must be used responsibly. Therefore, the objective of this work is to generate a proposal for an ecotourism route in the community of El Peñón, Temascaltepec, State of Mexico, with the purpose of diversifying the existing offer. Based on a qualitative approach, a documentary and descriptive study was developed, divided into two stages: the first contextualized the destination and identified the residents’ perception towards tourism projects; while the second carried out a planning exercise. The results highlight that the community has a good perception of tourism and would like to participate in projects; they also remark three natural resources on which the route is based: The Devil’s Rock, the waterfall and the lake.