Resumo: This article proposes to analyze tourism as a social construction that enables the existence of a series of relationships, values, economic, cultural, political identities, and those related to the development of this activity. The theory “Social construction of the target population” is used to analyze the factors that influence the selection, by the States, of general elements to outline their policies and actions on different social groups related to tourism. With this it is analyzed how the State transformed Tepoztlán into an exemplary case not only for the federal tourist program Pueblos Mágicos, but also in the reconstruction of the national identity.
