Resumo: The Pueblos Mágicos Program is close to celebrate 20 years of its design and implementation by the Ministry of Tourism in Mexico. Today, 132 towns have the title. This work aims to review the studies carried out by researchers about Pueblos Mágicos, taking into consideration approaches, cases, procedures and results. Grouping arrangement was carried out according to the most addressed topics. In this sense, five major subjects seem to prevail: public policy and tourism, tourism and heritage, local impacts of tourism, imaginary and tourism representations as well as sustainability and tourism.