Fonte: Revista de Turismo e Identidad; Vol. 5 Núm. 2 (2024): Diciembre; 10-43
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Resumo: This research focuses on knowledge management through Technology Watch (TW) and Strategic Intelligence (SI) to identify innovative trends in sustainable technologies for guest registration and check-in in the hotel sector in the municipality of Ipiales, Colombia. For this purpose, a study was carried out in 26 hotel units using the InnoViTech VT methodology, which involves the identification of needs, through the collection of information, its analysis and the dissemination of the model. Academic studies and specialised documents on Technology Watch were consulted, as well as VT models applied in different sectors. It was also explored by means of a search equation in various databases, both documentary and news, trends and registration and check-in applications. The analysis revealed three trends for the hotel sector: 1) mobile applications and hotel information systems, 2) facial recognition and 3) web check and digital adoption. These technologies offer benefits such as personalisation of the customer experience, optimisation of operational processes and improved security. In addition, patents related to these technologies were identified, highlighting their relevance in the hotel industry.
