Resumo: The aim of the present study is to examine the demand for tourist information originating from Spain through Google search engines during the period between March 1, 2022, and March 1, 2023. Google tools such as Search Console, Analytics 4, and Trends are employed for this purpose. Using a quantitative methodology, the report of results is analyzed along with aspects such as the countries where tourist resources are located, the specific locations, their typology, and the suitability of both the source and the methodology to achieve the initial research objective. The sample comprises 3.849 points of interest. The first 18 records represent nearly one-fifth of the total searches, and the top 100 represent 35%. Searches are concentrated in about thirty countries and over 1.200 locations. Cultural attractions predominate over natural ones, with the most demanded types being various entertainment facilities such as theatres, museums, stadiums, and amusement parks. Google metrics can serve as an appropriate tool for studying tourist information demand and provide an overview, although it may be incomplete. Conducting surveys could complement the study and offer a more accurate insight into the demand. Visitor data would be the most defining, although it's not always conclusive or calculable. Nevertheless, there is an issue of ambiguity, and the analysis results are influenced by terminology and typological classification.
