Fonte: Journal of Tourism & Development; Vol 47 (2024); 271-286
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Resumo: The development of craft beer festivals is attracting diverse visitors every year which has triggered the emergence of craft beer tourism. Drawing from a craft beer festival context, this paper focuses on analysing the sociodemographic and behavioural profile of, as well as the overall expenditure generated by Artbeerfest (ABF) participants in the rural area of Caminha (North of Portugal), in terms of consumption related to tourism during the festival.
Based on a deductive approach, this study used a quantitative methodology with surveys carried out at the event. A total of 378 valid surveys were collected onsite over the four days of the event (July 13 – 16, 2023) and respondents were selected through convenience sampling.
Although the number of tourists attending the craft beer festival is significantly lower than that of same-day visitors, they spend more at the destination proportionally. This is related to the expenditures made on local accommodation as they tend to stay longer.
Some research limitations should be highlighted. This study only considered the global expenditures estimated based on the perception of attendees surveyed. This research is primarily quantitative; therefore, to gain an in-depth and holistic view about economic impacts of craft beer festivals in rural areas a different approach, including a diverse range of methods (mixed or multimethod) could be recommended.
