Fonte: Revista de Turismo Contemporâneo; v. 12 n. 3 (2024); 450 - 469
Palavras-chave:
Competitve advantage; Resource-Based View; VRIO model; Hotel industry
Resumo: When well managed and aligned, the resources and capabilities of an organization guarantee sustainable competitive advantage and success. In this respect, using the Resource-Based View framework, this article aimed to analyze the strategic resources that sustain the competitive advantage of a hotel in Brejo Paraibano, Brazil. This is a descriptive case study that used a semistructured interview as the main data collection technique. A qualitative approach was applied, and the results were analyzed using the following techniques: content analysis and the VRIO framework. The results show that accommodations exhibited competitive parity, while the resources work team and formal integrated structure demonstrated temporary competitive advantage. Leisure infrastructure, geographic location, the restaurant, and financial capability showed potential in creating a sustainable competitive advantage. Thus, it is essential to conduct studies on competitive advantage within the hotel industry, given that it could help hotel managers make more assertive decisions to guarantee the best strategic positions and a sustainable competitive advantage.
