Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 18 No. 2 (2024); 45-71
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Resumo: The provision of tourism services has a significant impact on visitor perceptions and satisfaction and, consequently, on the competitive quality index of tourism destinations. The aim of this article is to examine the challenges facing tourism ventures in the province of Manabí in terms of the quality of local destinations. The methodology used included a description of the MSMEs in the region, review and selection of components for a system of assessment indicators, and descriptive statistical analysis of data taken from primary sources to assess MSME performance.
