Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 29 (2024): Núm. 29 (2024): Gran Tour, Revista de Investigaciones Turísticas - Nº 29 (Enero-Junio)
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Resumo: The objective of this paper is to characterize the Centennial niche of Havana domestic market. The research was carried out in three phases: corresponding to (1) the bibliographic review of existing information sources, (2) the design of a questionnaire and a focus group with volunteers to obtain primary information directly from the population, (3) the discussion of results and proposals design. Tools such as the interviews and the questionnaires and focus group technique were used. The information was processed with the SPSS Statistics package. The main result of the research was a characterization of the segment based on hypersegmentation. Likewise, we were obtained that the adoption of the principles of niched by generations facilitates a change in the way of thinking and acting in the organizations of the sector and that the Centennial niche in the Havana domestic market presents an important gap with its contemporaries an in internationally level.
