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ADVANTAGES AND BARRIERS IN THE CREATION OF A TOURISM INTELLIGENCE SYSTEM IN SMART DESTINATIONS
 
     
     ADVANTAGES AND BARRIERS IN THE CREATION OF A TOURISM INTELLIGENCE SYSTEM IN SMART DESTINATIONS
     VENTAJAS Y BARRERAS EN LA CREACIÓN DEL SISTEMA DE INTELIGENCIA TURÍSTICA EN LOS DESTINOS TURÍSTICOS INTELIGENTES


Autor(es):
Villar-García, Mario
Pereira-Moliner, Jorge


Periódico: Cuadernos de Turismo

Fonte: Cuadernos de Turismo; No. 53 (2024): Enero - Junio; 133-156

Palavras-chave:


Resumo: This research work highlights the importance of implementing a Tourism Intelligence System in destinations and the results show its advantages (improvement in decision-making and the tourist's experience) and barriers (need for resources and resistance to change of agents). In-depth interviews were conducted with 15 Spanish and international experts. This study contributes to the advancement of tourism intelligence, guides its implementation and is a pioneer in its practical application to improve tourism management.