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Tourism development strategy of Valley Alva: Alvaland
 
     
     Tourism development strategy of Valley Alva: Alvaland
     Estrategia de desarrollo turístico del valle del Alva: Alvaland


Autor(es):
Salgado, Manuel


Periódico: ROTUR: Revista de Ocio y Turismo

Fonte: ROTUR. Revista de Ocio y Turismo; Vol. 8 No. 1 (2015); 9-20

Palavras-chave:


Resumo: The river Alva develops in the southwest slope of the Serra da Estrela Natural Park, extends from the village of Sabugueiro in Seia county to the county of Penacova, where flows into the river Mondego. It has a length of approximately 106 kilometers and creates a valley with a natural beauty valued by visitors, starting in appreciation the clear and fresh water of Alva, from fertile terraces that surround the river, and projecting the view of those who see the skyline in admiration of the set of mountains that flank this majestic valley. Is your enormous tourism potential that leads us to equate the sustainability of this area of low density, which has its 'heart' in the region of Beira Serra. Thus, we recognize two tourism products enhancers’ development strategies at regional level: nature tourism and cultural tourism. A detailed inventory of local resources with a view to understanding the tourist potential becomes an essential step towards the definition of tourism products, which can determine the vocation and the tourist image of this region, which we called as Alvaland