Fonte: Turismo y Sociedad; Vol 24 (2019): January-June; 161-179
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Resumo: The typical milk candy of Toluca, Mexico, has a history of more than 120 years; however, faced with the pressures of globalization and the arrival of foreign products, these have experienced displacement and loss of competitiveness in the market. For this reason, the need arose to know if tourism can help the valuation of this product, the analysis based on the methodology link 2.0 and the Methodological Guide for the Analysis of Chains. Through the value chain, five candies were selected because they had the next characteristics: identity, historical, territorial context, external forces that influence it, know-how and artisan. In conclusion, it can be affirmed that the products and their characteristics are an attraction for tourism, because this denotes interest in the consumption of the typical, therefore, this activity can help to value it; In addition, there is a need to build concepts that integrate the cuisine, in this case, the meaning of typical milk candy.
