Resumo: Recently spa tourism in Spain has helped to mitigate the problems of rural areas Key factors in the revival of this tourism has been the implementation of actions related to productive diversification processes, new trends of tourism demand, and in particular, the promoting the social spa. From this last item, in this paper we describe certain aspects about this experience having as references the programs social spa that can contribute to revitalize rural areas in Chile that has inserts thermal resources in landscapes of great value for tourism.