Fonte: Cuadernos de Turismo; No. 47 (2021): Enero - Junio; 303-328
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Resumo: The island of La Palma (Canary Islands), one of those called Islas Verdes, was historically maintained an economic model based on agricultural export activity. In recent decades, in the face of the threatening disappearance of institutional protection to its main crop (the banana), it has varied its strategy by activating real estate-tourism activity as a development strategy. A change that is at a timely juncture, in the same way as it coincided with a regional institutional framework that controlled the increase in the tourist offer. The story of the institutional contradictions that occurred is the subject of this article.