Fonte: Cuadernos de Turismo; No. 44 (2019): Julio - Diciembre; 247-275
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Resumo: The purpose of this study is to examine the influence of socio-demographic characteristics on tourist personality in order to be used as segmentation criteria for sun and beaches tourists. The method used to measure personality is the “Big 5” and the personality trait referred to as sensation seeking. A sample of 450 tourists was carried out on Gran Canaria (Spain). According to the results, socio-demographic characteristics influence on tourist personality traits, and therefore they could be of interest as a tourist market segmentation criteria.
