Fonte: Cuadernos de Turismo; No. 35 (2015): Enero - Junio; 17-42
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Resumo: This paper focuses on the analysis of tourist potential as a condition for tourism planning. It talks about the tourism as a factor of development and planning as a management tool. Municipalities with the greatest tourist potential in the highland area of San Luis Potosí are used to explain and illustrate the results of the diagnosis of the region. Then, existing tourism planning instruments in force in San Luis Potosí are evaluated and a proposal for tourist use with the help of a SWOT analysis for the selected municipalities is offered.