Fonte: Cuadernos de Turismo; No. 30 (2012): Julio - Diciembre; 35-61
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Resumo: In the last years, Spain is betting strongly for the wine tourism that offers, in addition, opportunities for the economic regional development. This paper describes the bet of the Alicante province for the implementation of the Wine Route, focusing on the pioneering municipality, Pinoso. First of all, the advantages of the wine tourism to complement and reduce the seasonality of the tourism of Alicante are described. Then, the degree of implantation is analyzed, detecting necessary measures to take advantage of the opportunities that this tourism offers.
