Fonte: Cuadernos de Turismo; No. 19 (2007): Enero - Junio
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Resumo: The importante and dynamic of events tourism, both at and international levels, leads us to analyze the ability of the city of Murcia to face challenges posed by today’s global and competitive market. Therefore, this paper approaches the present state of this activity in the city from the perspective of those who benefit from it directly: the companies members of the Murcia Convention Bureau.
