Resumo: This study seeks to analyze the organizational culture of the collaborators of the tourist companies of the CIP Bahías Huatulco based on one of the platforms developed by Hofstede, with particular focus on the practice of customs and traditions in the region. The article identifies the platform corresponding to the long-term direction of the destination in general and determines the importance given to customs and traditions. This will be carried out by means of a survey conducted among the collaborators of the tourist companies of the destination in question and the subsequent analysis of the information drawn from the descriptive statistics. Finally, it will discuss the importance that these cultural practices have within the work activity of employees. The article is divided into four main sections, beginning with the development of the conceptual context that addresses the main topics for the study of organizational culture. The following section addresses the geographical delimitation of the place of study. The methodological development of the research and the results obtained are described in the third section. Finally, the concluding reflections point to the relevance of the customs and traditions for the people native to the region and the vision or orientation in accordance with Geert Hofstede’s theory.
