Fonte: Journal of Tourism & Development; n. 30 (2018); 9-21
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Resumo: Tourism is one of the most important sectors of economic activity in Portugal and with huge growth potentials. The development of tourism in the coastal-rural zones must be guided by an integrated planning approach through the creation of projects aimed at promoting the residents' quality of life, fostering tourism activities and improvement of the citizens' quality of life. The main objective of this research is to understand the competitiveness factors inuencing the development of these destinations. For the methodology, we reviewed relevant literature and later conducted interviews to validate the theoretical concepts presented and appropriate to the concrete case of rural- coastal areas. The TCZR (Coastal Tourism in Rural Areas) model was used as the basis of this work with the objective of creating a new model that reects the key competitiveness factors for these regions. This paper concludes that strategic planning and networking associated with concrete objectives and new forms of governance are fundamental in improving the competitiveness of coastal - rural destinations. Product quality, creative tourism, new local economies, genuine traditional and cultural experiences, hospitality, innovation capacity, among others, are the main competitiveness factors for developing these tourist destinations. Finally, we have developed our thinking and knowledge through the creation of a Development Model of Tourism Competitiveness in Coastal - Rural Areas, a new version of the Coastal Tourism Development Model in Rural Areas, consolidating the new knowledge with the introduction of the Territory, Actors and Economics' factors.
