Fonte: Journal of Tourism & Development; v. 4, n. 21/22 (2014); 315-330
Palavras-chave:
Resumo: It is recognized that tourism has a high innovation gap compared to other sectors of activity. In the past, a wide range of destinations tried to develop tourism products that have aggravated some of the problems experienced by destinations in the maturity stage. In this context, this paper aims to present a methodology to identify the nuclear resources of the destination in which innovative tourism products can be based. This new products may help to alleviate the negative impacts on the aesthetic quality of the cultural landscape whilst providing unique and memorable tourism experiences to tourists.