Fonte: Journal of Tourism & Development; n. 34 (2020); 21-38
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Resumo: Growth in tourism has continued over successive years with tourists, now looking for a variety of experiences. Adventure tourism, a niche segment, is growing rapidly and yet to be exploited by many of the big economies in the world. This study was undertaken to understand the value sought after by the adventure tourists. The reason tourist seeks an Adventure, knowing it comes with an element of risk. Five hundred sixty-three trekkers in Himachal Pradesh, India, were the respondents sharing their perception of value. The Value was studied as a multidimensional construct with six dimensions of value. Time value was incorporated for the first time in Adventure study by the researcher. Except for Social value, the rest five viz. Functional value, Value for money, Emotional Value, Novelty Value, and Time value were significantly related to Satisfaction in Adventure tourism context. Functional, Time and Emotional value had the highest impact on satisfaction. Satisfaction mediated both the dependent variables viz., Intention, and Recommendation.