Fonte: Journal of Tourism & Development; n. 32 (2019); 51-64
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Resumo: The main purpose of the article is to promote a better understanding of the dierent lifestyles concerning the first generation of digital natives, the Portuguese' Millennials, their mobility and their behaviour as tourists. Tourism has been one of the mechanisms of growth and economic development globally. According to UNWTO 2018, the sector achieved 1.4 billion international arrivals, being the strongest year after 2010, with Europe reaching a record 713 million and an increase in demand of 6% above the previous year (UNWTO, 2019).These gures are partially due to the Millennials and the impact their mobility has had as a component of their lifestyle in contemporary society. They were born after the Technological and Communications Revolution and have grown up in a society subject to a change that may be even considered a new cultural paradigm. This change conveys new lifestyles represented by patterns of behaviour, words and rituals, and identities being no longer unique or static thereby are continually changing. If modernity is based on reason, the contemporary society puts emotion first.This is the generation of the future and hence it is important to understand their behaviour, how their lifestyles are and how they go about using physical, technological and virtual mobility, because in a society with special features such as the access to the Internet, mobility is considered by the Millennials as a 'lifestyle'.A questionnaire was applied online to understand how Portuguese Millennials are moving and what they are seeking.We may conclude that this generation actually evidences diverse patterns of behaviour and has a lifestyle that is somewhat different even within their own generation. As tourists, Millennials use the city in such a distinctive way, opting preferably for experiential tourism.
