Resumo: Health and wellness tourism includes much more than water treatments, regardless of whether natural mineral, sea or tap water is used. This paper wants to lift the veil on current tendencies in the Portuguese health and wellness sector, more particularly on the presence and/or appearance of not only holistic tourism, spiritual tourism, yoga and meditation tourism, but also medical tourism, complementing the more classic thermal/thalasso/spa tourism segments (classifications based on Smith and Laszlo, 2008).