Resumo: The objective of this study was to describe and analyze how time is perceived and experienced by managers and salespeople who work in the retail sector based on the five temporal dimensions (policronicity, speed, punctuality, time depth and entrainment) presented by Bluedorn e Jaussi (2007). This is an exploratory, descriptive and qualitative research. 18 interviews were conducted (9 managers and 9 sellers) in nine retail stores located in a commercial hub of the city of Belo Horizonte (Minas Gerais, Brazil). The data were subjected to the technique of discourse analysis. In light of the needs imposed by the process and the daily work, most respondents adopt behaviors characterized as policronic, accelerated and timely, aligning their behavior to the future and by definitions of other social actors.
