Fonte: Revista Encontros Científicos - Tourism & Management Studies; PROCEEDINGS TMS ALGARVE 2011: Full Papers; 160-168
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Resumo: Over the last decade, Russia’s national income has been constantly growing, which has resulted in the increase in outbound Russian tourism. As Russian tourists are sought-after in tourist destinations due totheir high consumer expenditure, Russia is emerging as a new source tourist market especially for thecountries of the Mediterranean, like Greece. Greece’s objective is to attract as many Russian tourists as possible and for this reason it has been trying todevelop the Greek-Russian relations. As for the tourism sector, Greece is attempting to promote its touristproduct in Russia and convince Russian citizens of its quality and attractiveness. For the achievement ofthis objective a specific administrative unit, with exclusive competence in the tourism sector, has beenfounded in Moscow. This unit is staffed with specialized executives and it is supervised by the GreekNational Tourism Organization (GNTO). This administrative unit is called Office of the GNTO inMoscow. This article aims to study the structure, organization and function of the Greek tourism office in Moscow,by analysing and assessing its activities. One of its goals is the submission of proposals that will map outthe appropriate tourism policy, which will enhance Greece’s competitiveness among the Mediterraneancountries and will result in gaining a bigger share in the Russian tourism market.
