Fonte: Revista Turismo Estudos e Práticas - RTEP/UERN; No. 5 (2020): Geplat: Caderno Suplementar; 1-10
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Resumo: The article deals with the problem concerning the utilization of the potential of globalization in solving the state task of preserving cultural heritage. The main essence of the article is to reveal the state and prospects of uncovering the possibilities of state assistance in solving this problem. In this regard, different styles of management activity are distinguished, which determine the corresponding models of state cultural policy. According to the authors of the article, each of the considered models can be implemented, provided that these models interact with the globalization processes that contribute to the preservation of the national cultural heritage. The authors consider also possible negative consequences of the impact of globalization on the cultural space of Russian society and the necessary alternatives in the state cultural policy, which neutralize these consequences and form a reasonable balance between national and global interests concerning heritage preservation. Special attention is devoted to the possibilities of the project strategy in the state cultural policy, which is aimed at implementing a systematic approach to solving this problem, taking into account the specifics of regions in the interrelation of local cultural traditions and innovative solutions offered by globalization in preserving the national cultural heritage. The article may be of interest to a broad spectrum of specialists who are somehow associated with the preservation of cultural heritage, as well as for researchers and administrative bodies that deal with the problems of cultural policy at the federal and regional levels.
