Periódico: Tourism and Hospitality International Journal
Fonte: Tourism and Hospitality International Journal ; Vol. 16 No. 2 (2021): May 2021 [ 27th Edition - EE]; 28-37
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Resumo: This research aims to measure the integration of the concept of territorial heritage, which has been widely supported over the last decades by scholars and international organizations, into tourism policies. This stems from the premise that understanding heritage from an innovative and integral perspective can favour territorial development; as only in this way will it be possible to overcome the continuous disagreements between different sectoral policies, such as those related to tourism and heritage. For this purpose, a methodological proposal is applied in two multi-scale case studies: the Autonomous Community of Andalusia, and the district of Sierra de Cádiz. First and foremost, we report on the current 'state of play' with regard to territorial heritage and development policies. Secondly, a public policies analysis takes place, considering tourism as one of the matters that have a more direct impact on the transformation of assets in resources for territorial development. Subsequently, a semiotic analysis of the tourist promotional image is carried out. The results show that the idea of territorial heritage is basically incorporated to the regional policies at a discursive level, except in the case of promotion, where it is present more explicitly. However, while local administrations don’t address the incorporation of this concept in the promotional material, the problem is best solved in practice at this scale, as the territorial perspective has been adopted in programs and strategies. Finally, this research contributes to the consideration of the potential of management of heritage from a territorial perspective, as it supports stronger interrelationship between administrations.
