Resumo: The visit to the temple of Jesús Malverde in the city of Culiacán, during the celebration of his death anniversary is analyzed. Using a qualitative methodology, a narrative-type work was carried out, supported by semi-structured interviews and participant and non-participant observation exercises, with chronological and photographic recording. It was found that thephenomenon generates a largely religious motivation that attracts the local population, of national and foreign origin, who coexist among symbols of narcoculture, a practice that also allows it to be associated with dark tourism.