Resumo: This paper reflects on the possibilities given to food products by distinctive signs or trademarks to strengthen rural tourism in San Miguel and San José de Comondú area, two geographically isolated mountain towns that form Los Comondú, one of the most important oases in the southern part of the Baja California peninsula. Agricultural products are a key asset for the economy of families in the region; however, the organization and production processes should be reconsidered for the revaluation of their gastronomic heritage including the improvement of measures related to food safety. These strategies would prepare the local population to venture into new market niches and add value to the existing food products, and at the same time, it could support rural tourism initiatives in the region.
