Resumo: The present investigation was carried out in the Holguín destination, taking into account the great existing potential for the integration of its tourist attractions in the tourist modalities of Sun and Beach and Cultural Tourism. Therefore, it has the objective of designing an integrated tourist product that favors the product portfolio of the travel agencies present in the destination. Different methodological procedures for the creation of this product were analyzed, selecting the most appropriate for the purposes of the study, and achieving its authenticity and novelty according the current trends. As a result, the integrated product is designed: 'Holguín: culture, history and tradition', using the methodology proposed by Esther Machado in the 2013 article 'Integration and design of the tourist product. Applied to the central region of the destination Cuba'.
