Fonte: TRANSITARE; Vol. 9 Núm. 1 (2023): TRANSITARE. Revista de Turismo, Economía y Negocios.; 1-14
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Resumo: The functionality of agribusiness is not limited to meeting food and profitability needs, but rather promoting sustainability. The objective was to diagnose agribusiness activity to link segmentation strategies by branches of activity in communities in the Sucre canton. A qualitative and quantitative study in the Sucre canton reveals that agriculture, livestock, forestry and fishing are the most representative activities, with 16.4%, 49.2% and 55.1% respectively. These findings will guide strategies for linking with society to promote a circular and solidarity economy in the Sucre canton.