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The mix of service marketing: bases for analyzing the religious tourism of Marian sites in the Bajío of Mexico
 
     
     The mix of service marketing: bases for analyzing the religious tourism of Marian sites in the Bajío of Mexico
     El mix de la mercadotecnía de servicios: bases para analizar el turismo religioso de sitios marianos del Bajío de México


Autor(es):
Ferro Vidal, Luis Enrique


Periódico: Pasos - Revista de Turismo y Patrimonio Cultural

Fonte: PASOS Revista de Turismo y Patrimonio Cultural; v. 22 n. 2 (2024): PASOS Revista de Turismo y Patrimonio Cultural; 399-403

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Resumo: This book reviews the mix of services marketing, which focuses its study on religious tourism taking as a case study the San Juan de los Lagos sanctuary in Mexico. This book projects the theoretical proposal of the mix in marketing to study sanctuaries or sacred spaces and to configure through a theoretical and methodological framework the construction and definition of tourist attractions of a religious nature to position them in the market.