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Culture as an element of tourism promotion in the Balearic Islands. From pre?tourism to mass tourism
 
     
     Culture as an element of tourism promotion in the Balearic Islands. From pre?tourism to mass tourism
     La cultura como elemento de promoción turística en las Islas Baleares. De la oferta preturística al turismo de masas


Autor(es):
Melis Gomila, Lourdes


Periódico: Pasos - Revista de Turismo y Patrimonio Cultural

Fonte: PASOS Revista de Turismo y Patrimonio Cultural; v. 22 n. 2 (2024): PASOS Revista de Turismo y Patrimonio Cultural; 371-382

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Resumo: The trivialisation of Balearic culture is often associated with the invasive deployment of tourist activity. The promotion of tourism has used some of the most representative cultural elements of the Balearic Islands as objects devoid of their cultural significance. Despite this, on occasions there has been a positive link between tourism and culture, from which enriching experiences have been derived. Identifying them is the first step in demonstrating that it is possible to offer a diversified tourism model that offers culture for the benefit of society as a whole. The main objective of this article is to provide an overview of the role that culture has played in the tourism sector in the Balearic Islands from the pre?tourist period to the 2019 Integral Tourism Plan. It also aims to establish which cultural elements have been most closely linked to tourism supply and demand.