Fonte: Turismo y Sociedad; Vol. 35 (2024): Julio-Diciembre; 229-257
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Resumo: Considering the compelling novelty of tourist apartments (AT as in Apartamento Turístico) as an alternative option for holiday accommodation in Spanish cities –preferably with significant cultural heritage such as Cáceres– and the online rating system in search engines such as Booking. com, the objective of this study is to analyze the characteristics that determine the score of the online rating system when choosing a tourist apartment and how this affects the quality of the tourist experience. In this way, through a questionnaire based on the Likert scale completed by 105 guests of tourist apartments El Patinillo Encanto, a building located in the old town of Cáceres, revealed how the reliability of online reputation motivated them to book and increased their expectations of tourist quality.
This exploratory study represents a relevant contribution to the study of key variables in the choice of an AT and reveals six determining factors in the choice of the tourist apartment by guests: cleanliness, location, facilities/services, staff, comfort, and quality/ price, offering a forecast of future behaviour towards reservations for travellers thanks to the help of an online reputation promotion system.
