Periódico: Revista Internacional de Turismo y Empresa
Fonte: INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY; Vol. 7 No. 1 (2023); 38-59
Palavras-chave:
Resumo: This study aims to determine the level of awareness of the healthcare personnel regarding the medical tourism. The study was conducted with healthcare professionals working in two private hospitals between February 20, 2016 and April 20, 2016. Within the scope of the study, 292 healthcare professionals were reached and SPSS 20.0 program was used in the analysis of the data. In the study, it was determined that the healthcare professionals have sufficient knowledge about medical tourism, do not show favoritism towards domestic or foreign customers, trust their hospitals' physicians, technical equipment and service quality, and that they only lack in foreign language skills. As a result, it was emphasized that it is necessary to establish a separate unit on medical tourism in hospitals, to improve the foreign language skills of the personnel in the shortest period of time, to make effective promotions to target markets, and to ensure that the unit participate in fairs and congresses as necessary.
Keywords:
Medical Tourism, Health Employees, Private Hospitals, Turkye.
